2025 Program of Work

Thriving Business & Prosperous Community
Actively advance the mission of helping business thrive and community prosper.

• Connection, Education & Support: Provide programs, education, resources, business exposure, events and savings programs to help businesses connect, thrive and grow sustainably.

  2025 FOCUS: Expand programs to meet the needs of the construction and trades industry; integrate emerging trends like AI; enhance resources for startups; continue and expand the Latino Business Connect initiative and create cross-promotional opportunities for nonprofits and businesses.

• Advocacy & Access: Collaborate with the Business Advocacy Advisory Board and other partners to effectively represent business interests on local, state, and national issues.
  
  2025 FOCUS: Continue to strengthen advocacy efforts and improve the visibility of the chamber’s role and successes in advocacy and policy initiatives.

• Preserving & Enhancing Community: Unite the community through signature events like Grand Holiday and Strawberry Days while supporting local events year-round. As a trusted partner, we’ll foster collaboration, drive solutions, and bring visionary leaders together to strengthen Glenwood Springs as a great place to live, work, and visit.

  2025 FOCUS: Actively encourage business leaders to engage in civic and nonprofit leadership and highlight success stories of business-community partnerships.

Operational Excellence
Continuously improve operational excellence by ensuring financial sustainability, strong governance and leadership, and effective communication and engagement to support the Glenwood Springs Chamber’s mission.

• Financial Sustainability: Constantly utilize financial resources efficiently and effectively, continue to engage in financial best practices and earn another clean annual financial audit.
  
  2025 FOCUS: Explore new revenue streams and develop a sustainable fundraising strategy for Strawberry Days.
• Governance & Leadership: Uphold best practices in policies, board development, and staff training.
• Communication & Engagement: Utilize technology and communication channels to tell the chamber story and enhance engagement with members and the community.

  2025 FOCUS: Improve glenwoodchamber.com, expand outreach via new digital platforms, and launch a chamber rebrand campaign.

Destination Marketing and Management/Visitor Services (Visit Glenwood Springs)
As the contracted destination marketing and management organization for the City of Glenwood Springs, continue to operate Visit Glenwood Springs and the Visitor Center. Manage marketing and responsible promotion for the Glenwood Springs area to benefit the local economy, enhance residents’ quality of life, and protect natural resources. This work will be done consistent with the 2025 marketing plan and budget. The Glenwood Springs Visitor Center serves as the front door to the community, providing guests with information and business referrals.

2025 FOCUS:

• Implementation of the Destination Management & Strategic Marketing Plan adopted by the City’s Tourism Management Board and Glenwood City Council in November 2024.
• Market Glenwood Springs as a walkable, sustainable destination.
• Enhance emphasis on community inclusion and accessibility.
• Purchase data to determine visitor trends and target marketing more effectively.
• Continue content monitoring and updating through VisitGlenwood.com and VG’s social channels.
• Bolster domestic and international visitation of highly compatible and responsible travelers through media placements and sales summits.